[9강 - Exercise 1번]
본문 지문
Imagination gives life to ideas by drawing from the well of received education and on the basis of experience to date. In the absence of deliberate actions, ideas end up as dead letters and, as Steve Jobs said, result in regrets. Turned into actions with a useful purpose, ideas leave the realm of fantasy. This process of ideation (ideas in action) can be started and completed in isolation ― the 'one-man show', the solo agent surrounded by firewalls ― or by opening ourselves to external contexts and realities, an approach that allows for superior results by combining in different ways our own ideas with those of others. An open culture of conversing enables a way of thinking that allows participants to have their say on equal terms, in a non-confrontational, non-status, friendly manner. All participants set their own agenda based on their passion. Thus, new knowledge is created from questions that arise during these conversations ― a process that invariably leads to surprising learning and outcomes. It is here that open innovation comes into play, as a culture so effective that it reduces transaction costs caused in the ideation process.
Google Books 검색 문구
open culture of conversing enables a way of thinking that allows participants
Google Books