[7강 - Exercise 1번]
본문 지문
Green consumers, compared with non-green consumers, prefer purchasing environmentally-friendly products over the standard alternatives available. Green consumers believe that they are guided by their internal control and open-mindedness, so they would not leave the responsibilities of protecting the environment to governments, business communities, environmentalists or scientists. Green consumers are ordinary people who think that business operations have a vital role in fighting to protect environment in general. Moreover, these consumers believe that an individual's consumption makes a difference in environmental issues. When green consumers demand products and services, firms combine environmental and social costs of their production and consumption. They also provide green management and green marketing practices by creating job opportunities in green consumption. Therefore, it could be said that green consumers are individuals targeting sustainability by using their purchasing power.
Google Books 검색 문구
management and green marketing practices by creating job opportunities in green consumption
Google Books