[고1] 2025년 6월 모의고사 32번 - 지문 구성, 그림 설명, 원문 비교

[고1] 2025년 06월 – 32번: 신제품 출시 시 과도한 가격 책정의 위험과 시장 채택 우선 전략

 

Most entrepreneurs put in tremendous amounts of time and effort in creating and launching new products and services and then make the mistake of overpricing them. They have created something they care deeply about, it's theirs, and this powerful sense of ownership distorts their perception of value which causes them to overprice their products. While many of them are quick to realize that their initial prices are too high, not all these people are happy or willing to drop their prices to make their products more attractive. And this can be a very costly mistake that may lead to the failure of their new business. When you launch a new product or service, your priority should be to get sufficient market adoption as soon as possible and you should be ready to sacrifice your initial prices and profits to achieve this aim. Once you have strong sales volumes, you can increase your prices to maximize your profits.

 

 

구분	내용	원문
배경 설명	많은 창업자는 신제품 개발에 큰 노력을 들이고 가격을 과하게 책정한다	Most entrepreneurs put in tremendous amounts of time and effort in creating and launching new products and services and then make the mistake of overpricing them.
원인	애착으로 가치 판단이 왜곡되어 가격이 높아진다	They have created something they care deeply about, it's theirs, and this powerful sense of ownership distorts their perception of value which causes them to overprice their products.
문제	가격을 고수하면 사업 실패로 이어질 수 있다	While many of them are quick to realize that their initial prices are too high, not all these people are happy or willing to drop their prices to make their products more attractive. And this can be a very costly mistake that may lead to the failure of their new business.
해결책 제안	초기에는 시장 점유율 확보를 위해 가격과 이익을 희생해야 한다	When you launch a new product or service, your priority should be to get sufficient market adoption as soon as possible and you should be ready to sacrifice your initial prices and profits to achieve this aim.
결론	판매량이 안정되면 가격을 올려 이익을 극대화한다	Once you have strong sales volumes, you can increase your prices to maximize your profits.

 

 

 

* 지문과 일치하는 원문을 찾지 못해 원문 비교는 생략함

 

 

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