[고2] 2025년 9월 모의고사 34번 - 지문 구성, 그림 설명, 원문 비교

[고2] 2025 09월 – 34번: 광고에서 이미지의 의미를 특정 방향으로 고정하는 앵커링(anchoring) 효과

 

The term "anchoring" was introduced by Roland Barthes who observed that text is often used next to images (his focus was on photographs) to confine meaning. Of all possible literal or implied interpretations an image could elicit, text would point the viewer towards a desired, specific direction. In advertising, as Barthes argues, the symbolic message does not guide identification but interpretation. The viewer is not asked to recognize what they see but to understand why they see it and what it means to them. By combining images with text, advertising produces symbolic meaning that is accurate and specific on the one hand, richer on the other, thus adding depth and eliminating breadth of rational and emotional interpretations. The headline or tagline of an ad directs the reader through the intended meanings of the image, so that the reader avoids some and receives others. It "remote-controls" the reader towards a meaning chosen in advance.

 

 

 

[지문 구조 분석]

	내용	문제 지문
정의	롤랑 바르트는 이미지 옆의 텍스트가 의미를 제한하는 역할을 한다고 보며, 이를 ‘앵커링’이라 불렀다	The term "anchoring" was introduced by Roland Barthes who observed that text is often used next to images (his focus was on photographs) to confine meaning. Of all possible literal or implied interpretations an image could elicit, text would point the viewer towards a desired, specific direction.
근거	광고에서 상징적 메시지는 대상을 인식하게 하는 것이 아니라 그것을 왜 보는지, 무엇을 의미하는지 이해하게 한다	In advertising, as Barthes argues, the symbolic message does not guide identification but interpretation. The viewer is not asked to recognize what they see but to understand why they see it and what it means to them.
설명	이미지와 텍스트의 결합은 상징적 의미를 정확하고 구체적으로 하면서 동시에 풍부하게 만들며, 해석의 폭은 줄인다	By combining images with text, advertising produces symbolic meaning that is accurate and specific on the one hand, richer on the other, thus adding depth and eliminating breadth of rational and emotional interpretations.
결론	광고의 헤드라인이나 슬로건은 독자가 특정 의미는 피하고 다른 의미를 받아들이도록 유도하며, 미리 정해진 의미로 이끈다	The headline or tagline of an ad directs the reader through the intended meanings of the image, so that the reader avoids some and receives others. It "remote-controls" the reader towards a meaning chosen in advance.

 

 

[이미지]

 

 

[원문 비교]

	문제 지문	원문 지문
1	The term "anchoring" was introduced by Roland Barthes who observed that text is often used next to images (his focus was on photographs) to confine meaning.	The term was introduced by Roland Barthes who observed that text is often used next to images (his focus was on photographs) to confine meaning.
2	Of all possible literal or implied interpretations an image could elicit, text would point the viewer towards a desired, specific direction.	Of all possible denoted or connoted interpretations an image could elicit, text would point the viewer towards a desired, specific direction.
3	In advertising, as Barthes argues, the symbolic message does not guide identification but interpretation.	In advertising, as Barthes argues, the symbolic message does not guide identification but interpretation.
4	The viewer is not asked to recognize what they see but to understand why they see it and what it means to them.	The viewer is not asked to recognise what they see but to understand why they see it and what it means to them.
5	By combining images with text, advertising produces symbolic meaning that is accurate and specific on the one hand, richer on the other, thus adding depth and eliminating breadth of rational and emotional interpretations.	By combining images with text, advertising produces symbolic meaning that is accurate and specific on the one hand, richer on the other, thus adding depth and eliminating breadth of rational and emotional interpretations.
6	The headline or tagline of an ad directs the reader through the intended meanings of the image, so that the reader avoids some and receives others.	The headline or tagline of an ad direct the reader through the intended signifieds of the image, so that the reader avoids some and receives others.
7	It "remote-controls" the reader towards a meaning chosen in advance.	It “remote-controls” the reader towards a meaning chosen in advance.

 

* 원문 참고 어휘

 

• denote 의미하다, 나타내다 (denoted = literal)
• connote (어떤 의미를) 함축하다 (connoted = implied)
• signified 기표가 가리키는 의미 (= meaning)

 

 

 

 

 

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