[고1] 2025년 10월 모의고사 40번 - 요약 및 원문비교 (with mp3)

[고1] 25년 10월 - 40번: 목표 달성에 동기를 부여하는 착시적 진전의 효과

Kivetz, Urminsky, and Zheng partnered with a cafe to test the motivating effect of illusory progress in an experiment. Customers received a reward card that offered one free coffee after they'd bought ten. While half of the customers received a card with ten open slots, the other half got a card with twelve open slots. Yet the twelve-slot card had two preexisting "bonus" stamps, so, strictly speaking, these were identical reward programs. Every customer who got a card needed to make ten coffee purchases (and collect ten stamps) to get their free coffee. But the appeal of the free stamps was high. People who thought they'd gotten a head start came back to the cafe more often, filling in their reward card more quickly than the others. When the card came with two out of twelve slots already filled, it felt to customers like they were already 16 percent finished with the goal before they'd even started. Believing they were closer to the reward, they were more motivated to reach the finish line.

 

 

 

[핵심요약 & 그래픽요약]

Notion 핵심요약 전체 바로가기 - https://d.pr/mYFxcz

 

 

[원문 비교]

1	Kivetz, Urminsky, and Zheng partnered with a cafe to test the motivating effect of illusory progress in an experiment.	Let’s go back to the example of café loyalty cards. Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng partnered with a New York café to test the motivating effect of illusory progress in an experiment.
2	Customers received a reward card that offered one free coffee after they'd bought ten.	Café customers received a reward card that offered one free coffee after they’d bought ten.
3	While half of the customers received a card with ten open slots, the other half got a card with twelve open slots.	While half of the customers received a card with ten open slots, the other half got a card with twelve open slots.
4	Yet the twelve-slot card had two preexisting "bonus" stamps, so, strictly speaking, these were identical reward programs.	Yet the twelve-slot card had two preexisting “bonus” stamps, so, strictly speaking, these were identical reward programs.
5	Every customer who got a card needed to make ten coffee purchases (and collect ten stamps) to get their free coffee.	Every customer who got a card needed to make ten coffee purchases at the café (and collect ten stamps) to get their free coffee.
6	But the appeal of the free stamps was high.	But the allure of the free stamps was high.
7	People who thought they'd gotten a head start came back to the cafe more often, filling in their reward card more quickly than the others.	People who thought they’d gotten a head start came back to the café more often, filling in their reward card more quickly than the others.
8	When the card came with two out of twelve slots already filled, it felt to customers like they were already 16 percent finished with the goal before they'd even started.	When the card came with two out of twelve slots already filled, it felt to customers like they were already 16 percent finished with the goal before they’d even started.
9	Believing they were closer to the reward, they were more motivated to reach the finish line.	Believing they were closer to the reward, they were more motivated to reach the finish line.

 

* 원문 참고 어휘

• allure 매력, 유혹 (= appeal)

 

 

 

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