[고1] 2025년 3월 모의고사 30번 - 지문 구성, 그림 설명, 원문 비교

[고1] 2025년 03월 – 30번: 소비자 심리를 고려한 정직한 홍보 전략의 중요성

 

Promotion deals with consumer psychology. We can't force people to think one way or another, and the clever marketer knows that promotion is used to provide information in the most clear, honest, and simple fashion possible. By doing so, the possibility of increasing sales goes up. Gone are the days when promotions were done in order to fool the consumer into purchasing something. The long‐term effect of getting a consumer to buy something they did not really want or need wasn't good. In fact, consumers fooled once can do damage to sales as they relate their experience to others. Instead, marketers now know that their goal is to identify the consumers who are most likely to appreciate a good or service, and to promote that good or service in a way that makes the value clear to the consumer. Therefore, marketers must know where the potential consumers are, and how to reach them.

 

 

구분	내용	원문
배경	홍보는 소비자 심리를 다룬다.	Promotion deals with consumer psychology.
핵심 주장	정직하고 명료한 정보 전달이 판매 증대를 이끈다.	We can't force people to think one way or another, and the clever marketer knows that promotion is used to provide information in the most clear, honest, and simple fashion possible. By doing so, the possibility of increasing sales goes up.
부정 사례	소비자를 속이는 홍보는 장기적으로 부정적 효과를 낸다.	Gone are the days when promotions were done in order to fool the consumer into purchasing something. The long‐term effect of getting a consumer to buy something they did not really want or need wasn't good. In fact, consumers fooled once can do damage to sales as they relate their experience to others.
전략 제안	잠재 소비자에게 가치를 명확히 전달하는 홍보가 필요하다.	Instead, marketers now know that their goal is to identify the consumers who are most likely to appreciate a good or service, and to promote that good or service in a way that makes the value clear to the consumer. Therefore, marketers must know where the potential consumers are, and how to reach them.

 

 

 

 

 

 

	문제 지문	원문 지문
1	Promotion deals with consumer psychology.	Promotion, like pricing, deals with consumer psychology.
2	We can't force people to think one way or another, and the clever marketer knows that promotion is used to provide information in the most clear, honest, and simple fashion possible.	We can’t force people to think one way or another, and the savvy marketer knows that promotion is used to provide information in the most clear, honest, and simple fashion possible.
3	By doing so, the possibility of increasing sales goes up.	By doing so, the possibility of increasing sales goes up.
4	Gone are the days when promotions were done in order to fool the consumer into purchasing something.	Gone are the days when promotions were done in order to fool the consumer into purchasing something.
5	The long‐term effect of getting a consumer to buy something they did not really want or need wasn’t good.	As you can imagine, the long-term effect of getting a consumer to buy something they did not really want or need wasn’t good.
6	In fact, consumers fooled once can do damage to sales as they relate their experience to others.	In fact, consumers fooled once can do an awful lot of damage as they relate their experience to others.
7	Instead, marketers now know that their goal is to identify the consumers who are most likely to appreciate a good or service, and to promote that good or service in a way that makes the value clear to the consumer.	Instead, marketers now know that their goal is to identify the consumers who are most likely to appreciate a good or service, and to promote that good or service in a way that makes the value clear to the consumer.
8	Therefore, marketers must know where the potential consumers are, and how to reach them.

 

* 원문 참고 어휘

• savvy 정통한, 요령 있는 (= clever)
• an awful lot of 아주 많은

 

 

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